YOI – Matcha
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YOI – Matcha

Category
Branding, Packaging
About This Project

Through an independent study I was able to create a fictional matcha brand named YOI which is the romanized word for “good” in Japanese. Alongside stands the Japanese word for matcha that can also stand alone as an emblem logo. The reason I chose the word YOI to be the name for this brand was because I learned that there are many “good” outcomes when drinking matcha that can also be beneficial for your body.